About the Program

In the ever-evolving landscape of global media, the combined forces of social media and communication stand as pivotal drivers in shaping societies and shaping the future. Our meticulously crafted Bachelor of Arts (BA) program in Communication and Social Media is purposefully designed to empower students with the comprehensive knowledge and expertise required to thrive in diverse roles within the dynamic media industry, with a particular focus on the rapidly evolving landscape of social media platforms. This transformative educational journey seamlessly weaves together digital and media literacy, research proficiency and the cultivation of robust communication and leadership skills. These facets form the bedrock of success in the dynamic arena of social media and communication. In today's interconnected world, the ability to navigate, harness and lead in the realm of communication is not just an advantage; it's an imperative for professionalism and societal influence

Vision and Mission

Vision

At Phoenicia University, the Communication and Social Media program, provides a high-quality education that responds to the rapidly changing developments in the communication, media, and technology industry. The university understands and engages with the new world of interactive media, the power of communication, and the traditional and technological artistic expression. The program is committed to educate students who will contribute to the world in understanding media and communication.  

Mission

The department of Communication and Social Media’s mission is to provide the students with a comprehensive and interdisciplinary study of human communication and media. Within the university program, we promote critical thinking and analysis, human and media communication, and integration of social media practices, in today’s global media environment.  

Program Educational Objectives

• PEO1. Give our students the knowledge and proficiency that makes them qualified for various jobs in news writing and reporting, researching, editing, planning, integrating communication strategies, blogging, and digital marketing.

• PEO2. Provide students with research skills that enable them to pursue Graduate and Post-graduate studies.

• PEO3. Employ the communication and journalistic skills acquired in several media and social media platforms.

Student Learning Outcomes

• SLO1. Integrate knowledge across the communication discipline to create messages for diverse audiences, purposes, and contexts.

• SLO2. Analyze the complexity of ethical journalism landscape in the digital age and develop strategic planning for best practices.

• SLO3. Contribute to the ongoing development of the media and cultural industries in the region and globally.

• SLO4. Explore current trends, emerging technologies, and future applications of social media.

• SLO5. Design and implement a social media campaign for different sectors.

Curriculum/Degree Plan